About Our Data

Data That Delivers. Period.

Behind every Exact Prospect audience is the most advanced data infrastructure in the industry. We're not guessing. We're not scraping. We're not brokering recycled lists. We're engineering precision-level targeting with real-time data, machine learning, and our proprietary Super Identity Graph.

The Power Behind the Platform

At the core of our system is the National Consumer File and Business Master File — two of the most complete, verified identity graphs in existence. These aren't static spreadsheets or stale records. We're talking real-time, constantly enriched datasets with over 90+ live data feeds flowing into our Data Management Platform (DMP) every single day.

These sources include:

• Transactional data
• Behavioral data
• Geolocation signals
• Demographic feeds
• Voter rolls
• Public records
• Social & web activity
• Self-reported surveys

Enter: The Super Identity Graph

All that data? It doesn't just sit in a silo. It's run through our machine learning pipeline and filtered through Exact Prospect's proprietary Super Identity Graph — a real-time engine that fuses multiple identifiers (name, email, IP, postal, mobile, device, cookies, etc.) into a single, unified consumer or business profile.

The result? We can reach the unreachable. We know who people are, what they care about, how they behave, and most importantly — how to reach them through multiple activation channels with precision.

Built for Activation, Not Just Analysis

Most data platforms are built for reporting. Ours is built for activation. Every profile in our system is designed to be deployed across:

• Cold email
• Custom audiences on ad platforms
• Direct mail
• Ringless voicemail
• SMS & call outreach

This isn't just a data warehouse — it's a targeting weapon.

No Smoke. No Mirrors.

We're not just another data vendor. We're the team behind some of the highest-performing cold campaigns in the world. And we didn’t get here by buying lists off some sketchy broker. We got here by building the most robust identity framework in the business.

You don't rent access. You own your audiences. That’s the Exact Prospect difference.